SEM vs SEO: What is this guy talking about?
September 23, 2009
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Since working with John our practice has tripled. We have just acquired yet another office! We have also added three additional business models to supplement our core business.
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Marty has been able to work with me to transition away from my $7000/mo newspaper ad to a equally producing $400/mo Google campaign. Without Marty, the SystemOne family would have never gotten through the recession.
Blog Posts
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The Measure of an Adwords Professional
January 11, 2010
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If you’re not making money we shouldn’t.
Grow Together
We are a small, growing business and we understand that we succeed when you succeed.
Partnership
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Chart of Success In Internet Marketing
- Trust
Success = Trust:
From users and search engines is imperative for long term success.
- Social / Local Findibility
Success = Social / Local Findibility:
Engage with your customers on social and local sites. Understanding sites like Facebook, Twitter, Yelp, etc., will help you to compete in search.
- Reputation Management
Success = Reputation Management:
What others are saying about you matters, a lot.
- Crawlability
Success = Crawlability:
Search engines cant seek pages they can’t crawl. On Page Optimization is imperative for spiders to seek out pages.
- Content
Success = Content:
Search marketing is a long term process. Overnight success is extremely rare.
- Links
Success = Links:
Links tell search engines how popular your content is. Anchor text is key. High ranking quality backlinks help in ranking higher.
- Design/ Usability
Success = Design/ Usability:
Providing a great user experience should be part of your marketing plan. Once your visitor has reached your site.
- Keyword Research:
Success = Keyword Research:
You need to know and use the terms searchers use. Also you must know what keywords your competitors are using.
- Analytics:
Success = Analytics:
Without analytics how will you know what’s working and what’s not.
- Tools:
Success = Tools:
The right tools can give you an advantage over your competition.
- Commitment
Success = Commitment:
Your team must be fully engaged and devoted to executing your plan. SEO is a long term commitment, not an overnight success.
- Product/ Service
Success = Product/ Service:
Great search marketing wont hide the fact your product or service are inferior. Quality and service are key to retaining customers.
- Slide 13
Success = Education:
Access to current , intelligent information is a must in this ever changing industry.
- Patience
Success = Patience:
Search marketing is a long term process. Overnight success is extremely rare.