Pay Per Click Management / SEO Management | SB Search Marketing

How Specific Should My Keywords Be?

Marty J. Yaeger — Tue, 21 May 2013 23:37:59 +0000

Curious as to how specific/ detailed your keywords should be? First note whether your you are an ecommerce business, or not. Ecommerce campaigns involve more trial and error than non-ecommerce campaigns. Testing out what works and doesn’t work is key. Let the audience decide how specific to get. A combination of broad and specific is...

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Google Webinar Hosted at SBSM

Marty J. Yaeger — Wed, 06 Mar 2013 18:52:11 +0000

Yesterday we had the honor of hosting a Google webinar presentation. The event had a great turnout of local business owners and PR/marketing representatives. Guests learnt about the necessity of an online presence and the emergence of a “Zero Moment of Truth”. The Zero Moment of Truth is Google’s naming for the technology disruption that...

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Pay Per Click Plumbing Services

Marty J. Yaeger — Thu, 02 Aug 2012 21:00:53 +0000

Pay Per Click Campaigns for plumbers is easily one of the most competitive in the business, but we have specialized in this niche for years and are the best in the business. We also do Pay Per Call for plumbers, and we run some of the top performing campaigns across the country. When someone in...

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Pay Per Click Appliance Repair

Marty J. Yaeger — Sun, 22 Jul 2012 20:59:40 +0000

At South Bay Search Marketing, one of our top specialties is Pay Per Click campaigns and Pay Per Call campaigns for appliance repair technicians. We have revitalized (and in some cases completely rescued) over 20 appliance repair companies across the country. Due to our extensive experience with doing PPC campaigns for appliance repair companies, we...

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What are negative keywords in a Google Adwords campaign?

Marty J. Yaeger — Thu, 12 Jul 2012 20:57:24 +0000

Negative keywords are probably one of the most important aspects of running a successful Adwords campaign, as well as one of the most widely ignored. What are negative keywords? Negative keywords are keywords that you DON’T want traffic for. For example, if you sell body building supplements, but don’t sell any products with casein, “casein”...

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PPC Management

Marty J. Yaeger — Mon, 02 Jul 2012 20:56:36 +0000

Running and operating a successful Pay Per Click campaign is a delicate process that takes at least several months of experience, as well as constant vigilance. Inexperienced hands can burn through thousands of dollars easily without any kind of significant or useful results. On the other hand, a campaign being run by experienced hands can...

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PPC A/B Testing

JohnSB — Thu, 29 Jul 2010 22:37:53 +0000

Split A/B testing is a common strategy that actually is implemented in several different ways.

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Pay Per Click

Marty J. Yaeger — Wed, 30 Jun 2010 10:52:29 +0000

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy and scrambled it to make a type specimen book. It has survived not only five centuries.

But also the leap into electronic typesetting, remaining essentially unchanged orem Ipsum has been the industry's standard dummy text ever since the beggining.

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Using Pay Per Click as an Economic Indicator

JohnSB — Tue, 11 May 2010 22:53:49 +0000

With an increase in leads from the South and DC areas, I wonder if that means those areas are pulling out of the recession.

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One Take on PPC Optimization

JohnSB — Tue, 04 May 2010 16:07:50 +0000

As Adwords managers we like to detail our value to clients as we tinker around in their accounts. Often, we throw out the term “optimization” as a catch all to describe our at-the-moment efforts. That’s probably the most honest description of what we are trying to do, but it is also very broad. One of...

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