This plan includes Facebook Marketing and Advertising, Google Display Network Advertising, and assisting with Social Media Management, including Facebook, Twitter and Google+.
The South Bay Search Marketing Team will create, manage and interact on a variety of social media platforms on behalf of your company. Together, we will create a strategy for promoting your company and/or brand through Facebook and Twitter using three guiding principles:
1) Build a social media presence and create an authentic brand voice.
2) Engage followers through an interactive strategy and by nurturing those relationships.
3) Amplify the presence through posts, newsfeed publishing, and advertising, thereby increasing ways to build and engage the audience.
Together, we’ll set measurable goals and benchmarks for growing your company’s social presence and in turn, increase business.
The South Bay Search Marketing Team will build and manage Google AdWords Campaign, specifically focusing on Display Network Advertising. The team will review the accounts on a weekly basis for overall effectiveness and when launching new campaigns. In addition, they will launch an Image Ads Campaign to coordinate with the SommaBaby website for comprehensive brand marketing. These advertisements will show on a specific websites we choose, based on where the target audience visits. More info on the Display Network
We will assist in setting up and managing a Google Places/Google+ account (if you don’t already have one). This is Google’s way of competing in the social media world, however, having one increases the way Google rates your website and how you show on Google searches. Here is some additional information about Google Places For Businesses: http://support.google.com/places/bin/answer.py?hl=en&answer=142902&topic=1660711&parent=1656746&rd =1
Additionally, we will set up a Google Analytics code for your website, so you can see how people are finding and using your website. It’s an incredibly powerful tool to take the guesswork out of knowing your participating audience. Additional resources about Google Analytics