Search Engine Optimization Step-By-Step:
How Do We Work?
- Every campaign is unique and specific, like your business.
- We like to work with our clients on annual or semi-annual commitments, it's simply the nature of SEO.
- We accept all major credit cards, PayPal and bank wire, you can even mail us a check.
- We bill anywhere from monthly to annually. This is up to you.
Step-By-Step
Step 1: Keyword Selection
|
Step 2: Current Website Changes
|
- We use a series of tools, both public and proprietary, to analyze your keywords and create a list of targeted, profitable keywords for you to choose from.
- The keywords in your campaign will be chosen based on ROI potential.
- 24-48 hours from start date.
- 1 – 20 Keywords to start.
- Not more than 5 keywords per page.
- While picking keywords, remember… Search Volume, Competition, KEI, and Current Position are all key performance factors in any SEO campaign.
|
- Analysis, Recommendations, and Implementation of SEO related On-Site Programming is included with every campaign.
- Sitemap Creation, Maintenance, and Submission is also included.
- Other website changes may include:
- Adding content as needed
- URL Optimization
- Navigation Restructuring
- W3C Compliancy if needed
|
|
|
Step 3: Link Architecture
|
Step 4: Why is Link PageRank so important?
|
- Search Engines weigh Link Architecture and Popularity very heavily.
- We offer three ways of building links to your site:
- We guarantee 150 PR0-2 inbound links per month per linking technician you hire.
- We have a portfolio of over 250,000 PR1-7 sites where we build links to clients.
- A hybrid of the two methods.
|
|
PageRank is important to search engines, especially Google because they use this metric to scale the popularity and authority of your website. To the right is a representation of what a link from each tier of sites would mean in terms of Link Value on a digestible point system.
|
- PR0 = .1-1 (Means You are indexed)
- PR1= 8
- PR2 = 71
- PR3 = 599
- PR4 = 5,000
|
- PR5 = 42,500
- PR6 = 359,000
- PR7 = 3,000,000
- PR8 = 25,500,000
- PR9 = 250,000,000
- PR10 = 2,050,000,000
|
|
Step 5: Maintenance & Support
|
|
- Google Analytics
- Monthly Ranking Reports
- Monthly to Quarterly Calls to monitor and optimize site and campaign growth and contraction.
- SB Search Marketing is open from 8AM to 5PM PST Monday through Friday.
- Each of my clients has my cell phone number for 24/7 accessibility.
|
|
|